Heard but Not Seen: Why Sound Design Is Commanding the Budgets Once Reserved for Visual Effects
A quiet revolution is reshaping how studios and streaming platforms allocate production resources, with immersive audio technologies claiming an increasingly significant share of budgets once dominated by visual effects. From Dolby Atmos mixing stages to spatial audio pipelines, the sonic architecture of modern storytelling is no longer an afterthought — it is a competitive differentiator. This editorial examines what that shift means for creators, financiers, and the audiences who may never con